CLIENT
B2C – US national HNWI
SEGMENT
Automotive
GROUP SIZE
Group of 36
The Objective
Attending one of the most famous classic car races in the world
The Experience
Millemiglia has combined tradition with innovation and amalgamation with creativity, elegance, beautiful scenery and the Italian way of living. Participation is limited to cars produced no later than 1957 and this, along with the historical territory of Italy, brings the dreaming attendees back in time in a matter of an eye blink. This is a 1,000 Miles Millemiglia classic car race starting from Brescia all the way to Rome and than back to Brescia where it started.
Our guests had the unique opportunity to take part in this race behind the wheel of a splendid Alf Romeo classic model and fully assisted by Alfa Romeo mechanic throughout the entire race.