CLIENT
B2C – CHINA national HNWI
SEGMENT
Fashion
GROUP SIZE
Group of 2
The Objective
Creating the ultimate Fashion Week experience
The Experience
Milan is Italy’s city of the future, a fast-paced metropolis where creativity is big business and home to one of the most glamorous and sought-after events in the world: Milan Fashion Week.
GR8 has created the ultimate fashion experience which included invitations to first row seats at Missoni, Armani, Fendi, Versace & Cavalli fashion shows, back stage meet & greet with Karl Lagerfeld, back stage meet & greet and runway pictures with Missoni Family, Meet & greet with Giorgio Armani during the After Show Party, invitation to Fendi’s top spenders private dinner, Private Haute Couture experience at Gianni Versace’s original fitting room with his iconic dresses and private trunk show at Fendi’s boutique with the latest Fur collection.